Across globally recognised IP including Bluey, BBC Earth, Doctor Who and Top Gear, we produce and publish platform-native content on YouTube, TikTok and other socials, building passionate fan communities. By investing in creators, new IP and original storytelling, we deliver trusted, premium digital experiences designed for repeat engagement and cultural relevance.
For advertising partners, we offer access to our hyper-engaged loyal audiences, award-winning editorial content, and creative ideation that tells meaningful branded stories. Partner with us to connect your brand with fandoms that care, share and come back again and again.
--- longer text ----
Partner with us to connect your brand with fandoms that care, share and come back again and again.
Leverage our brand authority and engaged fan communities through the following ad solutions, to ensure your messaging reaches key audiences, wherever they engage:
DIRECT ADS
Designed to give you scalable reach, direct ads are a great way to get guaranteed visibility across trusted BBC Studios premium content. Includes guaranteed pre-roll, companion ads, display takeover and share of voice opportunities on YouTube, and paid social client collaboration ads delivered via Meta’s Handshake tool.
SPONSORSHIPS
Building brand affinity through association with our premium programming, Sponsorships are ideal for reaching our highly engaged fan communities. Brand messaging includes sponsor credits and optional product placement across YouTube, social and digital platforms.
CUSTOM AD FEATURES
For clients wanting something more bespoke and immersive, Custom Ad Features allow us to tell memorable brand stories through culturally relevant content experiences. Working closely with our creative teams, we’ll use creators, premium IP and digital-first formats to achieve your tailored goals.
- long text long tex long text
For clients wanting something more bespoke and immersive, Custom Ad Features allow us to tell memorable brand stories through culturally relevant content experiences. Working closely with our creative teams, we’ll use creators, premium IP and digital-first formats to achieve your tailored goals. - point1
- point2
As audiences, platforms and revenue models evolve, value is no longer driven by scale alone. Engaged audiences, returning to trusted, multiplatform ecosystems of world-class IP and creators is where we believe we can offer market-leading value for partners. We’ve grouped our audiences around shared interests, behaviours and fandoms, and called them our Affinity Pillars:
AUTOS
Blending technical innovation with raw power, trusted consumer advice and mind-expanding adventure. On the starting grid: Top Gear and Top Gear classic
FAMILY
Trusted, high-quality kids’ storytelling, that helps build time together though learning, play and fun. Global sensation Bluey – and her world of channels – are the centrepiece of this group, alongside brilliant brands like Zog and the Flying Doctors and My Friend Maisy.
OUR WORLD
World-class factual storytelling spanning the breadth of history, the wonders of science, and the majesty of nature. Home to big beast BBC Earth, and its sisters BBC Earth Science, BBC Earth Relax and Timestamp.
ENTERTAINMENT
Big laughs, twisting tales, and gripping cliffhangers that unite audiences in culturally relevant moments. Big stars include Doctor Who, BBC Comedy Greats, Live at the Apollo, and Alan Partridge.
LIFESTYLE
Exploring our audience’s passions with experience-led, creator-authored takes on food and exploration. Join us for a trip with The Travel Edit.
Bio coming soon
Testing new line1
newline
Jasmine Dawson leads global fandom-first digital strategy and creator economy partnerships for major IP including Bluey, Doctor Who, BBC Earth and Top Gear. Since 2019, she has driven BBC Studios Digital’s transformation, delivering 440% revenue growth, 15 billion YouTube views and standout TikTok engagement. Her platform-native approach turns audience fandom into sustainable commercial value through community-led IP development, creator partnerships and scalable digital-first formats. Key initiatives include Bluey Book Reads, TalentWorks and award-winning content across YouTube, TikTok and emerging platforms. A prominent industry voice, Jasmine has spoken at Edinburgh TV Festival, MIPCOM, the FT Business of Hollywood summit and Cannes Lions. She also champions inclusive workplace culture, women’s representation, flexible working and policies that uplift diverse voices.
---
second paragraph: Jasmine Dawson leads global fandom-first digital strategy and creator economy partnerships for major IP including Bluey, Doctor Who, BBC Earth and Top Gear.
Laura leads the team that creates bespoke branded content and connects commercial partners with sponsorship opportunities across major BBC brands including Bluey, BBC Earth, Top Gear and Doctor Who. Since joining BBC Studios in 2017, she has worked across editorial and commercial roles, shaping digital strategy and commissioning award-winning content for some of the company’s biggest brands. Alongside her brand partnerships work, Laura developed a pioneering internship scheme to improve access to media careers for under-represented groups and served on the BBC Studios Next Generation Board, focused on reinventing the BBC for future audiences. Before BBC Studios, Laura spent four years agency-side at the GAIN group, developing digital strategies and social content for brands including Barbour, Westfield, Mitchells & Butlers, Del Monte, Godiva and Breast Cancer Now.
Jasmin leads the Digital Advertising Sales team. Before this, she worked for 6 years in the Ad Sales team at Warner Bros. Discovery, where she managed a diverse portfolio working with the UK's largest media agencies.
She brings with her a wealth of knowledge working in TV and the digital advertising market. Her strength and experience lie in the Kids and Family sector, which is an area BBC Studios Digital Brands are looking to expand. Jasmin’s focus is on driving growth, securing new business and partnership opportunities.
- point 1
- point 2
As the Director of Social Advertising Sales, Brittany is responsible for creating and implementing the commercial and go-to-market strategy for BBC Studios' in-house global advertising sales function for North and Latin America In her role, she is focused on attracting new advertisers and brands aiming to align with BBC Studios Digital Brand’s 90+ premium social channels, which combine to reach over 6.9 billion views globally. Brittany joined BBC Studios from the BBC Global News & Streaming team, where she managed several of the largest global partnerships. During her tenure of more than eight years at BBC Global News & Streaming, she established a record of driving revenue growth and executing global strategies across 20+ markets
As the Director of Social Advertising Sales, Brittany is responsible for creating and implementing the commercial and go-to-market strategy for BBC Studios' in-house global advertising sales function for North and Latin America In her role, she is focused on attracting new advertisers and brands aiming to align with BBC Studios Digital Brand’s 90+ premium social channels, which combine to reach over 6.9 billion views globally. Brittany joined BBC Studios from the BBC Global News & Streaming team, where she managed several of the largest global partnerships. During her tenure of more than eight years at BBC Global News & Streaming, she established a record of driving revenue growth and executing global strategies across 20+ markets.
&%&^%&^%&_)!"$%&*_)
As the Director of Social Advertising Sales, Brittany is responsible for creating and implementing the commercial and go-to-market strategy for BBC Studios' in-house global advertising sales function for North and Latin America In her role, she is focused on attracting new advertisers and brands aiming to align with BBC Studios Digital Brand’s 90+ premium social channels, which combine to reach over 6.9 billion views globally. Brittany joined BBC Studios from the BBC Global News & Streaming team, where she managed several of the largest global partnerships. During her tenure of more than eight years at BBC Global News & Streaming, she established a record of driving revenue growth and executing global strategies across 20+ markets.
&%&^%&^%&_)!"$%&*_)
During her tenure of more than eight years at BBC Global News & Streaming, she established a record of driving revenue growth and executing global strategies across 20+ markets.
coming soon
newline test - George 17/09/2026.